At InnStyle, we live by a simple rule:
Treat our customers – whether they own hotels, beds and breakfasts, vacation rental properties or other commercial entity– as well as they would treat their guests.
When we speak to our customers in person, over the phone or via e-mail, we want to be certain they know how much we value their business.
That’s why we’re excited to be heading to the annual AIHP conference at the end of January. Going to a conference is always an exciting time, as it gives us the opportunity to reconnect with long-time clients and meet future customers.
We find that our customers appreciate the time allowed to visit our booth, see what products we’re offering, and learn the benefits each one brings. Whether it’s getting the feel of a towel or laying on a mattress, we’re happy to let potential customers experience our products, and are always ready to answer their questions.
We’re a Tempur-Sealy distributor, so our sales representative exhibits a mattress and box spring along with some printed material. He’s our mattress expert, and we’re grateful to have him there.
It’s exciting to speak to customers in person, and tell them about InnStyle and what we can do for them. I think it’s extremely beneficial to put a face to a person you may have only had contacted with over the phone or via e-mail.
Besides, it’s just fun to socialize with these special people we have gotten to know over the years, and a treat to make new friends.
When meeting prospective customers, I stress that we are there for them. We ask if they’re looking for specific products, or if they want to see what we offer. We always tell customers that we’ll work within their means, showing them products that are on their wish lists, as well as things that might be closer to their budgets.
We are lucky to have a knowledgeable, caring staff, many of whom have been part of the InnStyle team for several years, and know the value of good customer service.
If a customer is buying a new property, we’ll give them a list recommending the number of sheets, towels, etc. that they’ll need. We go into detail, giving them as much time as it takes for them to feel comfortable with their purchases.
We send samples for them to look at and even wash, as well as color samples for towels or bedding. If they’re buying pillows, we’ll send a box of different styles, fills and prices.
Our goal is to provide the best service and the best products to our customers. We believe that sticking to this goal has allowed our business to survive and thrive for the past 64 years.
We do care about our customers and enjoy doing business with them. We hope they feel the same! And if you think there are ways we can improve what we’re doing, let us know in the comments section below. We’ll be happy to hear from you.