Tag: guest services

It’s nice to be on a first name basis with a business.

While being addressed as “Mr.” or “Ms.” is a sign of respect, it can also feel like you’re being summoned to the principal’s office.

Your hotel guests likely feel the same way. They enjoy personalized service, whether they’re staying in a hotel or talking to their cable company.

In 2013, the New York Times told the story of Leslie Ciminello, a business traveler and frequent guest at the Hotel 1000 in Seattle.

Why did she keep coming back? Because the hotel would make sure to keep her room refrigerator stocked with lactose-free milk and gluten-free cereal.

“It’s one of the small but significant ways the hotel has kept her coming back,” wrote the Times’ Harriet Edelson, who noted that hotels around the country “are increasingly emphasizing personalized services that do not show up on any list of amenities.”

Hotel, inn, vacation rental stays might be temporary, but that doesn’t mean you’ll never see your guests again. With careful planning, you can turn them into repeat customers.

Repeat customers are good business: it’s easier to keep them than it is to attract new clients, and they’ll spend more than someone staying with you for the first time.