• Back to InnStyle »
The Innkeeper's Complete Resource
800.877.4667

Improve ROI by Personalizing Your Guests’ Experience

Family Checking In At Hotel Reception Smiling

It’s nice to be on a first name basis with a business.

While being addressed as “Mr.” or “Ms.” is a sign of respect, it can also feel like you’re being summoned to the principal’s office.

Your hotel guests likely feel the same way. They enjoy personalized service, whether they’re staying in a hotel or talking to their cable company.

That’s why we want to share this list of ways you can personalize guest service, and keep customers coming back to your establishment.

  • Top on our list of ways to personalize guest service: Call them by their name, whether it’s in conversation with them, or sending them direct mail or email newsletters. Pass this down to your customer service reps, so they can follow it in phone calls, chats, emails, etc.
  • Slumber pillowsSmile and make eye contact. It might seem obvious, but it’s not something your employees will always remember to do, especially in an age when so much communication happens in a digital sphere. Consider workplace training to drive this point home.
  • Give each guest a personalized candy bar or bottle of water with their name
  • Put their name in a framed sign on the desk in their room
  • Send them a personalized “thank you” note from your owner or general manager. If you’re feeling especially generous, include some fresh cookies.
  • Have a “Reserved” sign with their name on it waiting at their table at breakfast or dinner
  • Abigail Comfortor SetName a “Special of the Day” after them on your menu
  • Set up a loyalty/rewards program for repeat customers. Create a special line or check-in area for guests who are part of that program. Do the same thing in your parking lot.
  • Give them a personalized welcome letter – or email – that lets them know about local attractions, restaurants, places to shop, etc.
  • Leave a small potted plant or vase with flowers in their room with a note from your guest services department.
  • Be human. We recognize that there’s a script your employees must follow to make sure everything runs smoothly, but you can still personalize guest service by talking to guests like they’re people. Ask about their stay so far, their plans, etc.

And no matter which of these steps you embrace, remember that guests will still want the same thing guests have wanted as long as there have been hotels: a clean, comfortable place to sleep.

InnStyle can help make that happen. We’ve spent more than 60 years providing hotels, bed and breakfasts and vacation rental properties with the highest quality bedding, mattresses, pillows and other amenities.

Share this:

  • Twitter
  • Facebook
  • LinkedIn
  • Pinterest
  • Email

Related

Posted on March 23, 2018May 9, 2018Author isadminCategories For Innkeepers, TipsTags care tips for innkeepers, guest services, hospitality industry

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Post navigation

Previous Previous post: Why Are Hotel Mattresses So Comfortable?
Next Next post: How to Buy Outdoor Furniture for Your Hotel or Restaurant

Categories

  • Amenities
  • American-made
  • Bath Accessories
  • Bathrobes
  • Bed Bug Protection
  • Bedding
  • Blankets
  • Cleaning products
  • Commercial-grade products
  • Curtains
  • Electronics
  • For Innkeepers
  • Frequently Asked Questions
  • Green products
  • Healthy Living
  • Hospitality Ideas
  • Hospitality-grade products
  • Hotel supplies
  • In The News
  • InnStyle Products
  • Made in the USA
  • Mattress Protection
  • Mattresses
  • Monogramming
  • New Products
  • Pillows
  • Sheets
  • Sustainability
  • Tablecloths
  • Technology
  • Tips
  • Towels
  • Trade Shows
  • Uncategorized
  • Vacation Rentals
  • Valances
  • Wholesale Products

Archives

  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • May 2019
  • April 2019
  • March 2019
  • February 2019
  • January 2019
  • December 2018
  • November 2018
  • October 2018
  • September 2018
  • August 2018
  • July 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • January 2018
  • December 2017
  • November 2017
  • October 2017
  • September 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • April 2017
  • March 2017
  • February 2017
  • January 2017
  • December 2016
  • November 2016
  • October 2016
  • September 2016
  • August 2016
  • July 2016
  • June 2016
  • May 2016
  • April 2016
  • March 2016
  • February 2016
  • January 2016
  • December 2015
  • November 2015
  • October 2015
  • September 2015
  • August 2015
  • July 2015
  • June 2015
  • May 2015
  • April 2015
  • March 2015
  • February 2015
  • January 2015
  • December 2014
  • November 2014
  • October 2014
  • September 2014
  • August 2014
  • July 2014
  • June 2014
  • May 2014
  • March 2014
  • February 2014
  • November 2013
  • October 2013
  • September 2013
  • August 2013
  • July 2013
  • June 2013
  • May 2013
  • April 2013
  • March 2013
  • February 2013
  • January 2013
  • December 2012
  • November 2012
  • October 2012
  • September 2012
  • August 2012
  • July 2012
  • June 2012
  • May 2012
  • April 2012
  • March 2012
  • February 2012
  • January 2012
  • December 2011
  • November 2011
  • October 2011

Tags

amenities amenities for innkeepers B&B supplies B&b supplies / bed and breakfast supplies bed and breakfast bed and breakfast supplies bed bug protection bed bugs bedding blankets bnb care tips for innkeepers cotton sheets fine hotel linens fine linens green products guest services holiday decorating fine linens hospitality industry Hospitality Linens Hospitality supplies hotel & inn supplies hotel bathrobes hotel bedding hotel pillows Hotel supplies wholesale innkeeper products innkeeper supplies inns laundering mattress care mattresses mattress pads pillow protectors pillows quilts sheets stain removal tablecloths thread count towels wholesale fine linens wholesale linens wholesale table linens wrinkle free sheets
215 South 5th Street Perkasie, Pennsylvania, 18944
1-800-877-INNS 1-267-354-6020

Copyright 2021 innstyle.com
Website Design by IQnection - A Digital Marketing Agency

loading Cancel
Post was not sent - check your email addresses!
Email check failed, please try again
Sorry, your blog cannot share posts by email.