Weddings are among the most meaningful events a property will host. For couples, the luxury wedding venue is more than a location; it is the backdrop for memories, photographs, and shared moments with family and friends. For hospitality property owners and staff, this means every touchpoint matters. From the bridal suite setup to towel quality, bedding selection, and service execution, the smallest details shape the overall impression of luxury and care. By applying intentional standards and thoughtful preparation, properties can confidently accommodate wedding parties and exceed expectations.
Category: Luxury Items
Exploration of the 6 Principles of Quiet Luxury in Hospitality
In hospitality, luxury often brings images of rich decor, extravagant amenities, and bustling environments to mind. However, there is another version of luxury that is understated – quiet luxury. This concept provides guests with a tranquil and exclusive experience portrayed by elegance and thoughtfulness. Through quiet luxury, hospitality properties cater to new audiences and attract a profitable and unique market. This blog post dives into the essence of quiet luxury in hospitality and explores how it creates a memorable and positive guest experience.
Your Brand is Your Reputation: Always Do Good
This is the story of two brands in the hospitality industry. The first is an international hotel chain. The second is Airbnb.
It was October 2016, and Hurricane Matthew was slamming into the southern United States. Millions of people were forced from their homes and needed rooms.
While the big hotel chain allegedly quadrupled the prices of its rooms, Airbnb responded by offering thousands of free rooms to hurricane victims.
Social media did what it always did: it took notice, and it passed judgement. People cheered Airbnb’s generosity, and condemned the large hotel chain’s alleged price gouging.
“This is how reputations are broken and made in today’s connected world,” writes Miriam Ellis on the marketing website Moz.
But what if things had gone differently, Ellis wondered:
“Imagine if, instead of raising its prices during that dreadful emergency, the big hotel chain had offered a deep discount on its rooms to be sure that even the least fortunate community members had a secure place to stay during the hurricane.”
It might have been messy for this hotel, but they’d have fostered some goodwill.