In hospitality, luxury often brings images of rich decor, extravagant amenities, and bustling environments to mind. However, there is another version of luxury that is understated – quiet luxury. This concept provides guests with a tranquil and exclusive experience portrayed by elegance and thoughtfulness. Through quiet luxury, hospitality properties cater to new audiences and attract a profitable and unique market. This blog post dives into the essence of quiet luxury in hospitality and explores how it creates a memorable and positive guest experience.
What is Quiet Luxury?
Quiet luxury is about supplying guests with high-quality service without extravagance. This type of luxury prioritizes the individual’s personal experience using subtle details and thoughtful craftsmanship. It refers to a more understated, nuanced, refined form that many individuals favor today. It does not use flashy displays of wealth or ostentatious logos to gain traction. Still, it keeps the concept rooted in their attention to detail, personalized experiences, and an emphasis on quality over quantity. In hospitality, quality bedding is natural and sustainable adding to comfort and quality sleep.
History of Quiet Luxury
Quiet luxury is a response to the growth of the social and cultural changes that have influenced our perception of luxury. It has gained incredible traction through social media, influencers, and celebrities as they showcase their appreciation for quiet luxury. During COVID-19, there was a sudden but accelerated shift towards ‘stealth wealth’ due to the large number of people spending time at home. Those at home now had the chance to reevaluate their homes and, in turn, began looking for more quality, sustainable, and minimalistic luxury brands and products that offered more comfort within their homes. New consumers, particularly millennials and Generation Z, have shown a greater interest in subdued extravagance because they believe in their social responsibility, so these generations have shown an interest in ethically designed, sustainable, minimalistic products that are subtle in their higher quality. This minimalistic style has created a rise in boutique hotels, eco-friendly resorts, B&Bs and more.
Future of Quiet Luxury
Due to the positive response and the unique market, expectations are high that more companies in all industries will embrace modest luxury- hospitality companies in particular. There may be a more noticeable shift towards more sustainable and quality products, ageless design, creating more personalized experiences for their customers, and making more simplistically refined design choices.
The Principles of Quiet Luxury in Hospitality
- Subtle Elegance
Quiet luxury can sometimes be known as ‘stealth wealth,’ which, in essence, means hiding the wealth and instead embracing minimalistic design using natural elements and soothing colors for guests to experience.
- Serenity and Tranquility
Creating spaces that evoke a sense of calmness, relaxation, peace, and contentment will allow guests to escape their stresses. Incorporating soothing color palettes, natural materials, and thoughtful lighting will enhance the customer’s overall experience. Using a minimalistic design instead of gaudy fashion statements will improve the environment while subtly showcasing capability and product.
- Personalization and Attention to Detail
It is important for quiet luxury to pay attention to guest data and preferences to tailor experiences, amenities, and services to individual needs and desires. By paying attention to this data, hospitality properties can anticipate their guests’ needs before they arise and efficiently cater to them. They create a more positive environment by providing thoughtful touches through tailored packages, room configurations, personalized welcome notes, curated amenities, quality products, and customized experiences.
- Superior Quality
Quiet luxury primarily focuses on quality over quantity by emphasizing its high-quality materials, superior craftsmanship, and personalized experiences rather than extravagance or excess for customers. This differs from traditional luxury because its high quality is not apparent due to the neutral tones and lack of extravagant ‘bright bling.’ Curating a selection of premium amenities, services, and offerings will enhance the overall guest experience. Having natural products, quality products, and better sustainability enhances the experience for guests.
- Sustainability
Quiet luxury involves integrating sustainable practices, eco-friendly initiatives, and responsible sources
throughout operations, from energy conservation to waste reduction to linen quality and community engagement. It must be a priority to keep all products and linens as sustainable as possible while demonstrating a commitment to environmental stewardship, community engagement, and ethical business practices.
- Emotional Connections
Designing experiences for guests beyond physical comforts to evoke emotions, create lasting memories, and inspire loyalty and advocacy, will create opportunities for guests to form emotional connections with the brand.
InnStyle Will Help Your Property Offer Quiet Luxury
Quiet luxury is a trend that very well may continue to grow in popularity as more people will be looking to stay at properties that promote personalization and sustainability. The hospitality industry is competitive, so it is important that you are always looking for different ideas to help your property stand out. InnStyle can help with hospitality products. They offer a wide range of bedding, towels, amenities, lodging accessories, dining linens, and much more. Please give InnStyle a call and speak with one of their account managers about any hospitality questions you may have. InnStyle can be reached at 267-354-6020 or 800-877-4667. Their website is https://www.innstyle.com/.