Vacation Rental properties have become extremely popular in the hospitality industry over the years and that is a trend that is likely to continue for the foreseeable future. The popularity of these properties has resulted in increased competition between those located near one another as they try to attract guests. Now more than ever, it is crucial that guests enjoy their stay at your property and want to come back. This blog will explain why repeat customers are so vital and how to keep them coming back.
Repeat Guests are Crucial
The hospitality industry is subject to wild fluctuations in guest occupancy depending on the time of year,
how the general economy is performing, and other factors that might reduce travel such as natural disasters and pandemics. Repeat guests serve as a predictable customer that will help keep occupancy rates stable. They will prefer staying at your property and will provide a steady revenue stream. There is also a higher likelihood these satisfied guests will recommend to their friends that they should stay there. Repeat customers will also save your business on customer acquisition expenses. It costs a lot more money to keep bringing in new customers because a higher proportion of the budget will have to be devoted to expenses like marketing, promotions, and sales strategies to help attract guests.
Resolve Guest Issues with Urgency
There are a wide variety of issues that guests may face during their stay such as losing their room key, having their TV stop working, not having enough towels in the bathroom, etc. You and your staff must be readily available to deal with guest issues quickly and efficiently. This will help them build trust with you and your employees and increase the likelihood that they will want to return. Guests may also appreciate it if you add some flexibility to your rules and regulations. For example, allowing guests to come into the dining room to eat breakfast a few minutes early could be greatly appreciated if they are in a rush. Guests will also find their stay more memorable if you get to know them personally, such as by calling them by their first name throughout the stay. They may be more inclined to feel like they are in a family-style environment than a corporate hotel and want to return for their next trip.
Cleanliness is Always Important
Cleanliness will always be an important factor that guests will be looking out for. It can be hard to rebound your reputation if guests begin giving your business negative reviews online for cleanliness because that is an area that so many potential customers will be looking at when deciding where to book a reservation. This includes having clean bed linens, towels, bathrooms, kitchens, and hallways. Guests also don’t want to smell old, musty aromas if your property is older or doesn’t receive good ventilation. InnStyle offers a wide variety of cleaning products including the Drop-n-Go Pro Pack, Husky Disinfectant Cleaner, and Natural Bed Bug Spray.
Referral Incentives
While marketing efforts and other sales promotions can be a great way to attract the attention of
potential new customers, word of mouth from one person to another can still be the best option. Guests who had a great stay will be happy to tell their loved ones about their experience. Incentives could include having referring guests receive a discount on their next booking and new customers who booked a reservation via a friend also get a discount to spread the word-of-mouth promotion. These rewards should be easy and stress-free for these guests to earn because, if they weren’t, what would be the incentive for guests to spread the word as much?
InnStyle is Here for Your Hospitality Needs
The rental property market has become extremely trendy and will likely become more popular in the coming years. It is more important than ever to make sure your property is as competitive as can possibly be. InnStyle offers a wide range of bed linens, towels, amenities, lodging accessories, dining linens, and personal protection products to help keep your property in great shape. Please give InnStyle a call about any hospitality questions you may have. Their account managers would be happy to assist you and offer product recommendations. InnStyle can be reached at 267-354-6020 or 800-877-4667. Their website is https://www.innstyle.com/.