A new term called craft lodging is being used to describe hospitality properties that provide guests with personalized experiences while radiating their unique brand. It presents genuine accommodations that highlight local culture and thoughtful, custom amenities while showcasing originality. Many properties are now looking to provide a focus centered around a personal brand including local flavors and customized recommendations. Competition can be intense in the hospitality industry, so adding a more personalized approach to the guest experience can help set them apart.
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