Every hospitality property wants a 5-star rating. Unfortunately, not every business will have the privilege of being ranked five stars. While your property may not magically feel like 5 stars overnight, there are steps that you can implement to help get it closer to that goal. This will ultimately help improve guest satisfaction and boost review ratings, leading to more bookings. Sometimes budgets can be restrained, but these are a few cost-effective steps businesses can use to help give off a five-star experience for their guests.
1. Set the Stage for Guest Experience
First impressions are everything! You want to create a “wow” moment as soon as your guests walk through the front door to check-in. They want to arrive in a well-lit, pleasant-scented area that has a friendly and welcoming staff. Complimentary cookies or chocolates can go a long way toward making the guests feel more comfortable and welcome. According to Five Star Alliance, places with a high staff-to-guest ratio, high-speed wi-fi, fine-dining restaurants, and luggage storage services will emulate a five-star image.
2. Luxurious Linens
According to PeeryHotel.com, luxurious linens are essential for having a five-star property. Guests want to feel comfortable and relaxed during their stay, so soft and attractive bedding will be an absolute must. This includes high-quality mattresses, comfortable sheets made from natural fibers, plush pillows, and cozy blankets. Bedding is not the only important linen, though. Guests want to have bright towels that are clean and plush. Dining linens like tablecloths and napkins will impress the guests and leave them feeling satisfied, knowing that you are truly there to care for them and their stay.
3. Share Local Knowledge
One critical element that properties striving to become five stars need to have is excellent customer service and a personal touch for their customers. Many guests will book their stay well before the event, so there will be a period when the guests will be anticipating their trip and the fun new memories they will be creating. Many properties fail to use this opportunity to mention popular local attractions located near them. Posting on their website and social media sites, their favorite local restaurants, interesting tours in nearby towns, and community events occurring during their stay will help guests plan their time. Digital Guidebooks, such as Touch Stay, are also a great way to provide this kind of information.
4. Listen to Customer Feedback
It is common to receive e-mails from businesses asking for reviews on the experience. The purpose is to learn more about what your guests thought during their stay to improve the business and make it a more enjoyable experience for everyone. If you want your business to give off a five-star impression, it is important to take this feedback seriously and implement some of the suggestions. Some of these could include offering more options on the food menus, convenient items such as maps of the areas or extra pillows, or providing a larger number of amenities. As the changes are made, guests can be notified through email, social media, or the website. This will show the customers that you seriously value their feedback and will encourage them to book a future reservation there.
InnStyle is Here for Your Property
The ultimate desire of any hospitality property is to have guests enjoy their stay and want to eventually come back. They want their guests to leave good reviews and to help them get close to that gold-standard five-star rating. This is not an easy task since there are lots of important features that go into getting good reviews. Bedding, amenities, lodging accessories, and dining options are no exception, and InnStyle is here to help achieve those goals. Please give InnStyle a call and speak with one of their account managers about hospitality products that can help your property give guests a better experience. InnStyle can be reached at 267-354-6020 or 800-877-4667. Their website is https://www.innstyle.com/.
Thank you for sharing these helpful tips for maintaining a 5-star property. Your insights into guest experience and property management are invaluable for those in the hospitality industry. Your blog continues to be a valuable resource for improving standards and providing exceptional service. Looking forward to more insightful content from InnStyle!