Competition between hospitality properties has never been higher, especially with travel returning to normal levels. The industry has seen a rapid boost in the number of short-term and long-term rental properties over the past few years. Hospitality properties now need to determine what key qualities they have to offer that will attract guests to want to book a reservation at their location over others. This is why marketing has become so important in this age of strong competition. There are various subtle marketing techniques properties can implement to give them an edge over competition from others.
Add Logo to Various Products
A non-aggressive and very subtle marketing and branding effort that your hospitality properties can implement is adding their logo and branding to various products throughout the property. This could include items like beach towels, bathmats, robes, and bed scarves. Branding can also be added to products that guests can purchase at a gift shop such as wine glasses, chocolates, and coffee mugs. InnStyle offers monogramming for a variety of products to keep the process simple. If this is something you are interested in, give InnStyle a call and speak with your account manager about what you are looking for.
Strong Online Presence
More and more hospitality properties are starting to realize the importance of having a strong website to make their property more attractive and increase guest reservations. Large and colorful photos featuring the inside and outside of the property will help catch the attention of people viewing your website. Additional features like videos and a social media presence can help give your property an advantage over competition. Studies have also shown that guests are more likely to book a reservation based on someone else’s photos or social media updates. As a result, hospitality properties may want to periodically sponsor friendly competition among your guests encouraging them to post social media photos tagging your property in them to boost your online presence. Be sure to have the property social media page interact with the guests as they tag it.
Attending Trade Conferences
The slow season may be a good time to send out a few members of your team to a trade conference in a nearby city to meet other members in the industry. They are also a great way to gain new ideas on how to improve their business because they provide a lot of educational opportunities. Educational sessions and workshops are offered at the conferences to help educate properties on more specific topics. Some of these workshops may feature topics such as the latest developments and newest technologies being implemented in hospitality. Hospitality properties could gain new ideas from these shows and use them to help attract more guests to your property. Some organizations that are known for hosting popular trade conferences include ALP, which is for innkeepers, VRMA, which is designed for vacation rental managers, and the Dude Ranchers Association.
Give Hospitality Properties an Advantage
Competition is intense in the hospitality industry. That is why it is important to make sure that your property is taking every step possible to give itself an edge. Marketing techniques like frequent logo sightings, attending conferences, and having a strong website presence will be beneficial. It is also crucial that your property has high quality linens and amenities along with a friendly and outgoing staff. InnStyle can help you make sure that you are offering the best quality linens and amenities. They can even help with monogramming. Please give InnStyle a call to talk about any questions or ideas you may have. Their account managers would be more than happy to help and offer their own insight. Their phone number is 267-354-6020 or 800-877-4667. Their website is https://www.innstyle.com/.