It seems the years just keep continuing to fly by and now 2025 is upon us. Lots has been going on in the industry and traveling seems to be becoming more popular than ever as society sees advances in transportation and technology to help make it more accessible to people. Hospitality properties will always face the challenges of meeting guest expectations and keeping up with all the trends in the industry to help remain competitive. Many trends over the past few years will remain steady in the industry like the rise of artificial intelligence and the awareness of promoting sustainability. Some other trends to keep an eye on in 2025 include wellness, touchpoint personalization, flexible work accommodations, and the customization of services.