It’s nice to be on a first name basis with a business.

While being addressed as “Mr.” or “Ms.” is a sign of respect, it can also feel like you’re being summoned to the principal’s office.

Your hotel guests likely feel the same way. They enjoy personalized service, whether they’re staying in a hotel or talking to their cable company.

Continue reading 11 Brilliant Ways to Improve ROI by Personalizing Your Guests’ Experience →