Keeping your towels fresh is essential as summer temperatures climb, and seaside escapes become more common. Whether you’re a vacation rental owner juggling laundry duties or a guest soaking up the sun during a getaway, mastering the art of mildew prevention will help ensure your towels remain soft, absorbent, and free of unpleasant odors.
In this blog, InnStyle is excited to share some friendly and practical tips for keeping your towels in top shape all season long.
As we dive into the 2025 summer season, beach and pool towels are becoming more than practical necessities—they’re now powerful tools for hospitality branding, guest satisfaction, and operational efficiency. From sustainability to style, this year’s towel trends are as dynamic and diverse as the guests who use them. Whether you’re a hospitality property owner looking to elevate your amenity offerings or a guest seeking the perfect towel for your beachside escape, understanding these trends can make a difference.
There are the towels you use to dry off with after your shower, and the towels you take to the pool or the beach.
In theory, there really shouldn’t be much difference. After all, a towel is a towel, right?
But you wouldn’t want to bring the plain old, worn out beige towels you use at home on your trip to the beach. Your beach towels shouldn’t be bland, they should be big and bold.
This blog will explain the different ways for selecting the best beach towels for your hospitality property.Continue reading →