A few years ago, I was at a conference for innkeepers, camped out at my booth showing some of InnStyle’s products.
A colleague of mine – a former innkeeper who had become an industry consultant – stopped by the booth to ask if I could give her some pillow samples to show during her seminar.
Of course I was happy to oblige, and to act as a sort of teacher to a few of her aspiring innkeeper “students” who wanted to learn about our pillows and other products.
It was a pleasure to meet these upcoming innkeepers, allow them to try out our products – by touching and even laying on the pillows – and to explain some of the choices they had when it came to buying new pillows.
And I learned something as well that day at the conference: My former innkeeper colleague suggested I create a pillow menu for our website.
Continue reading What’s On Your Pillow Menu? →