It seems the years just keep continuing to fly by and now 2025 is upon us. Lots has been going on in the industry and traveling seems to be becoming more popular than ever as society sees advances in transportation and technology to help make it more accessible to people. Hospitality properties will always face the challenges of meeting guest expectations and keeping up with all the trends in the industry to help remain competitive. Many trends over the past few years will remain steady in the industry like the rise of artificial intelligence and the awareness of promoting sustainability. Some other trends to keep an eye on in 2025 include wellness, touchpoint personalization, flexible work accommodations, and the customization of services.
Wellness
The wellness industry has become extremely popular over the last few years and will continue to grow in 2025. Many guests are now interested in staying at properties
that have some form of wellness to offer. Properties have taken notice and have begun offering mini-gyms and spas to use along with in-room air purifiers, circadian lighting, and meditation apps. Other common wellness initiatives include yoga classes, sleep-enhancement initiatives, and exercises. Some larger hotels have even started offering wellness retreats to help increase sales during the slower seasons. They feel these retreats and other wellness exercises will improve guest satisfaction while also creating new and unique experiences for the guests.
Touchpoint Personalization
Data analytics and artificial intelligence are the focal points of touchpoint personalization. Hotels are using this data to get a better understanding of their guests’ preferences and to give them better, unique experiences. Some examples of TouchPoint personalization include dining suggestions based on previous orders, activity recommendations, and customized room amenities. About 3/4s of travelers want to stay at locations that offer a personalized experience, so this is a trend that will likely continue to grow in 2025 and beyond with the help of artificial intelligence and other technological advancements.
Flexible Work Accommodations
Remote work options are now a normal occurrence, and it looks like they will be here to stay. This will lead to a rise in people staying
for longer durations of time because of their remote work options. Workspaces featuring desks and tables can be made available for guests to use and present a comfortable and quiet work environment. Quiet zones and workspaces will attract remote workers who may be looking to stay for longer periods of time. Every guest may be staying there for their own unique reasons, so flexibility is key to improving guest satisfaction.
Customization of Services
Many travelers are looking for more personalized experiences during their travels. Traditionally, places would offer standard rates for everything, like housekeeping services, breakfast, and wi-fi. Now, more of them will be offering these additional features as add-ons so that customers will not have to pay for them if they don’t wish to use them. Guests could book a reservation for a basic price and then choose to pay extra for additional features like wellness packages, higher-quality rooms, or additional amenities. This way, they feel like they are getting a great deal by paying for exactly what they need. That will increase satisfaction and the chances that they will book future stays.
InnStyle Is Here for Your 2025 Needs
2025 is now upon us. A new year brings about a great time to make changes to help improve your life and business. InnStyle is here
to help you implement those changes and help freshen up your property. InnStyle offers a large selection of bedding, towels, amenities, dining linens, lodging accessories, etc. Please give InnStyle a call and speak with one of their account managers about the changes you are looking to make to your property for 2025. They would be happy to assist you and offer their own product recommendations. InnStyle can be reached at 267-354-6020. Their website is https://www.innstyle.com/.